Mayor Buddy Dyer and the City of Orlando’s messaging during the Coronavirus crisis has been muddled at times (story HERE), with poor use of the “new normal” phrasing and unclear social media posts (story HERE).

But as I’m sure you’ll agree, actions speak louder than words. And Dyer’s “package of actions” to help small businesses during the phase 1 stage of reopening that he announced yesterday will go a long way in the recovery process.

Expanding businesses to outdoor space to ensure social distancing can be maintained.

Tents and banners for that outdoor move without over regulation.

And suspended costs of downtown parking.

Goodness. Read that last one out.

You know City of Orlando loves it’s revenues collected from parking fines. It will take them a month to fix a hole in the middle of a busy street, but seconds to write you a ticket for overstaying your welcome at Lake Eola on a Saturday afternoon.

These sound like small actions, but the truth is that it will allow small businesses the bandwidth to operate safely. And more importantly it will inspire consumer confidence and allow us to venture out and spend our money in the community with peace of mind that everyone involved is putting safety first.

We need to take a moment to compose ourselves because the inertia of this post is to ask “Why not more of this thinking?”

It’s a good question, but instead lets reward this initiative with encouragement to develop more of these kind of ideas.

Ideas that don’t cost millions but can produce millions for our small businesspersons.

Buddy got this one right. Let’s hope he can continue to leap frog complicated procedures and overpaid partnership executives to continue securing common sense solutions that will make the reopening of Orlando easier.

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