Avengers: Endgame is being re-released this weekend with about 7 minutes in new footage, in one final push to beat Avatar for the highest grossing film of all time, but it faces long odds to do so.
James Cameron’s decade old sci-fi blockbuster is $38 million dollars ahead of Endgame, a total some films don’t make during their entire theatrical run.
It’s really not fair.
Avengers is a better film and a payoff for a journey that began one year before Avatar in 2008 with Iron Man. I respect Cameron’s work in what was a real achievement for it’s time, but the fan base isn’t nearly as passionate as Marvel’s.
If we’re being completely fair, Marvel made it a little tougher on Endgame by bookending the film with Captain Marvel which was released in March and Spiderman: Far from home which gets it’s release this week. There is also the three hour run time on what’s an emotional watch if you’re a fan.
That’s a lot of time and money in theater.
Now, Endgame could see overflow business from Spiderman. Captain Marvel saw a post Endgame push while it was still in theaters for that release, but not a $38 million dollar bump.
If you’re a regular reader here, then you know I review films, so I’ll be at the movies this holiday week anyways. I’ll make the time for another Endgame viewing because this “A” grade film deserves nothing less than the big screen treatment and I know I’ll be among other fans.
Who knows? We could catch a break. After all, no one predicted Robert Downey Jr. would take Tony Stark and build one of the greatest movie franchises of all time, and stories that will be adored for many years to come.