We can’t truly gauge box office pandemic recovery from $4.1 million “Unhinged” haul

As expected, Unhinged, the road rage thriller, starring Russell Crowe, kicked off what is expected to be a slow Coronavirus recovery at the box office with a haul of $4.1 million (story HERE).

Your FTR talking points:

This is roughly what was expected by analysts: Executives behind Unhinged and analysts alike knew it wasn’t going to be a sprint out of the gate. This film wasn’t really designed to be a 2020 box office savior and that’s why everyone is still fairly hopeful at what’s to come.

Not all of the markets are open: There are still a lot of theaters in major markets that are closed. That hurts a lot. We’ll need them open to really make an honest assessment.

Bill an Ted will hope to “be excellent” next weekend with the New Mutants: Can Keanu Reeves and Alex Winters save the day with “Bill and Ted Face The Music”? Maybe. Their going after the demo with the money to begin a recovery but awareness still isn’t where I would like it to be for a franchise that’s been on the shelf for 30 years. And then you’ve got “The New Mutants” which has been spun around the calendar so many times, it’s unclear how it’s going to do.

Bet on “Tenet” to be the first big weekend back: The mind bending Christopher Nolan epic should be the first major draw of the recovery. The previews have been sensational and it’s currently at 80% on Rotten Tomatoes. If that doesn’t make bank on September 3rd, then the box office has a problem. It’s just unfair the rest of the world will get a look at it first.

Then Wonder Woman 1984…hopefully: October will bring us the first comic book blockbuster of the recovery as Gal Gadot’s excellent Wonder Woman returns to theaters. But if reopening doesn’t go well, I wouldn’t be surprised to see them pull it.

This is the first mile of a long recovery. But it will recover. Hopefully.

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