AMC Theaters, the world’s largest theater chain, is opening up next week after months of being closed due to the Coronavirus.
The opening day price for some of it’s films. 15 cents. The price of a movie one hundred years ago (story HERE).
Welcome Back AMC. Our relationship goes back decades and your AMC A-List program is an FTR approved buy that has given some leverage back to movie goers.
And the chance to see classics on the big screen should never be taken for granted. When things get back to whatever the new normal is, it’s no telling when they’ll be back.
But this opening actually isn’t about money. It’s about proving that America can go back to the movies without having to worry about getting sick.
And that matters.
The truth is that if customers don’t feel safe, they’re not going to go back to theaters and the whole business is in real trouble.
If that means letting people in to watch films essentially for free on the first day, then that’s what needs to happen.
And we need to root for AMC to succeed here.
Not just AMC either. All the chains have to reopen safely. This is an industry wide concern. If another organization opens sloppy and get’s people sick, then all of them might have to close again.
That would be terrible.
When you look back at the movie schedule that was supposed to be 2020, we lost so many great experiences. While it’s only been a few months, a lot of those spring and early summer releases might have found their way to a home release right now.
Goodness, I miss my matinees and temporary escape from the world. I can’t wait to get it back.
Open strong AMC. And open safe. And myself along with millions of others will be ready to start using our A List memberships again.