“Who is that?”
“Is that Sarah Huckabee Sanders?”
“When did Amy Klobuchard start playing NBA 2K21?”
“I thought it was Elon Musk”
Social media and more specifically, the sports gaming world, lost their collective minds this week when NBA 2K21, dropped this holiday ad titled “Give The Gift Of Game”.
Nice phrase. Well designed ad. But, one question.
Who is that?
Social media sure didn’t know.
Who the fuck is that holding the game lmao
— Frankie (@CheechieOwens) December 3, 2020
NBA2K21: Stepmom Taking Away My Videogame Edition
— Sourdeath Sam (@SourdeathSam) December 4, 2020
Did the demographic change since I last checked?
— The Neptune Mage (@NeptuneVirtua) December 4, 2020
— Randy Ren (@RandyRen4) December 4, 2020
Is this the 2K21 Karen Edition ?!? Karen rebrand in 2021?!? 🤣
— #LockCity (@LockCity7) December 3, 2020
In all fairness to the ad, there was also a lot of praise. Instead of a regular NBA superstar on the cover that would have likely caused people to keep scrolling without a second thought, they had this conversation starter.
If the goal was to get people to look and examine the product, the ad was an unquestionable success.
This is some good ass marketing cuz I damn sure scrollpast all your ads til this. Not gonna buy the game but still. Well played
— After Hours (@AfterHourz89) December 3, 2020
Marketing genius because I didn't scroll right past this ad.
— Grogu is the way. (@NewerDeal) December 3, 2020
This ad is so bizarre it's genius
— mytwit (@ayytotheyy) December 4, 2020
My best interpretation is that this is a mom that wants to be cool for her kids. And that is real holiday drama for all parents. Ask the ones trying to track down a Playstation 5 or XBox Series X.
The ad is funny and it’s a winner. Great work