There were two new trends on social media on Tuesday night attempting to crash the NFL and Bachelorette party (more on that HERE). Both AEW and Impact Wrestling landed in the top ten during prime time on nights when they don’t normally have a presence.
This is because of the outstanding crossover event that kicked off on AEW Dynamite last week, that resulted in new champion, Kenny Omega, running off with Impact boss, Don Callis. Before the show went off the air, they teased that Omega would explain his actions on Impact.
Well the tactic seems to have worked. For both promotions.
Impact airs online and uses different metrics to measure their success. This week they saw a bounce that saw them only sitting behind Tayshia Adams, the Bachelorette, and a special edition of Tuesday night football between the Dallas Cowboys and Baltimore Ravens. Certain metrics had them at number one for a short time.
And AEW Dark, the YouTube show which often serves as a primer for Dynamite on TNT on Wednesday nights, also saw a social media bounce as fans discussed the events of both shows online, landing within the top ten on Twitter.
Dynamite usually dominates on the online conversation on Wednesday nights, if there isn’t a big NBA match up or another major event.
This is great news for both shows. If the Bachelorette and NFL juggernauts hadn’t been on, they both might have done even better.
The real test comes next, which is both programs retaining viewers. What works to their advantage is that they are streamed programs which could be enjoyed at anytime.