Social media was humming on Wednesday night, with the launch of a highly anticipated game finally being released to the masses and an MTV reality reliable garnering buzz among television viewers.
Cyberpunk 2077, which has seen heavy marketing to gamers featuring Keeanu Reeves, as well as multiple delays, was finally released. The open-world sci-fi action title benefited from the pre-launch festivities, as well as many influencers hyping up the game down to the final minutes before it was made available. It will certainly be one of the top selling titles over the next couple of months as the next generation consoles continue to find their way into more homes.
And look at MTV pushing its way to the top on a crowded night. The Challenge 36 premiered to much fan fare online and also demonstrated staying power near the time for a period after the show concluded. Like Cyperpunk 2077, the demo lands squarely in the middle of the social influencer class.
Other strong showings included AEW Dynamite on TNT, which normally rules Wednesday nights where there isn’t a major sporting event. They were rolling off of the momentum from a big show last week that saw the return of wrestling legend, Sting, as well as and appearance from Shaquille O’Neal, who coincidentally is featured on TNT NBA coverage.
And The Grinch Musical on NBC had people talking. It’s the second time the network has found social engagement gold with holiday prime time programming after airing the Rockefeller special just a couple of days ago.
All of tonight’s top trenders were measuring on the positive side.
FTR Trends are an informal compilation of measurements, engagement, and sentiment from social media networks such as Twitter and Facebook using third party tools, and readings from search engines such as Google. They are not scientific and are snapshots taken over a certain period of Eastern Standard Time.