The Big Door Prize has been cancelled. There won’t be a season 3.

And that’s unfortunate because season 2 ended on a cliffhanger with Dustin seemingly being trapped inside the machine with some entity approaching him through a pane of glass on the other side.

But the problem here is time investment. The cancellation of The Big Door Prize is exactly why viewing numbers aren’t what they apparently seem. Viewers don’t want to get invested on a property that won’t be around for long.

Last summer I began reviewing The Big Door Prize when I decided to step up coverage. I noticed that the show had gone virtually unadvertised like much of the other programming on it’s roster.

But the cellphone streamer isn’t new on the scene anymore. They’ve had major hits like Ted Lasso, Severance, and even an Academy Award Best Picture winner with CODA. They’ve long abandoned being an entertainment experiment. When I watch Apple TV, I expect quality. And that standard has stood tall as recently as this week with Presumed Innocent still garnering interest, and The Land Of Women, giving us some of the best Eva Longoria work we’ve had in a very longtime.

Which is why I wonder why we couldn’t tie a bow off on The Big Door Prize. A show that was charming and brought a sense of self discovery in each episode. It’s also my understanding that outside materials don’t bring much closure to a certain ending either.

Pour one out for The Big Door Prize. It was a warm presence and one that at least deserved a two hour movie wrap up.

What do you think of the BDP cancellation? Let me know in the comments.

Dear fellow Big Door Prize Fans: If you enjoyed my coverage of the show, please consider helping me out below. Thank you.