Cellcom announced that as a “gesture of goodwill” for an outage that lasted almost two weeks, resulting in countless missed connections between parents and children, and revenues lost for small business across the region, that it will offer a bill adjustment for those who endured the suffering (story HERE). They go on to add that eligible customers could get a double adjustment.

It’s a slap in the face of every Cellcom customer. Both those who had to leave for the survival of their livelihoods and those who decided to stick it out.

This is because the adjustment doesn’t take into consideration any damages done by the outage. I’ve heard from Wisconsinites that have lost sleep because they couldn’t reach elderly family members, Businessmen and women who have lost thousands because they couldn’t close a deal without voice service. We’ve even had speculation over whether 911 calls have failed over the outage (story HERE).

This Friday afternoon news dump is cowardly behavior from an organization that has betrayed their communities. And there is also no clarification about customers who had no choice but to go to another carrier after almost two weeks without service.

Cellcom sympathizers, who have proven to care more about getting attention on social media than empathizing with those who have struggled, are happy to accept this pathetic attempt at amends. They’re brainwashed cultmembers who have choosen to paint the corporation as victims of an attack. These are possibilities a telecommunications provider accepts when taking payments from customers.

My heart goes out to the customers who deserved so much better. And who have chosen, whether out of loyalty, or simply a lack of options to stay with a company who chose to insult them after also injuring them.

A shameful chapter to this disgraceful ordeal.