News broke earlier this week, that two Osh Kosh School Board Members had set up and used fake social media profiles to promote policies, and influence followers to support their views (story HERE).

Ultimately, there won’t be any consequences because no policies were violated. If that shocks you, then I’m here to tell you that it shouldn’t.

The truth is that in campaign politics and issues based initiatives in 2025, fake social media profiles are used all of the time. And this story out of Osh Kosh, or anywhere else in the United States isn’t going to change that anytime soon.

What you’re seeing play out in this story is called a “digital strategy” by the consultant class. We’ve seen entire firms go into business for these purposes. To inflate “Astro Turf” support so much that it turns into popular opinion and influences votes.

In the minds of political consultants, it’s no different than paying protesters to come and participate in your events. What matters is what they’re saying, not where they come from.

And to normalize this kind of behavior even further, you can go on X (formerly Twitter) and experience a whole civilization of “burner” accounts. Cowards who hide in the shadows and spit hateful speech behind a generic screen names and avatars.

It’s disingenuous as hell. And unfortunately, as influencers continue to gain clout, it’s not going anywhere soon.

The solution is to do your own research. And build your own opinions. Make efforts to connect with your elected officials and get to know them.

And before you know it, you’ll be able to spot these fake accounts from a comment thread away.

What do you think? Let me know in the comments.

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