There was a time when AMC A-List was a true friend to the avid movie goer. I myself was a member for a while and I couldn’t stop talking about what a great bargain it was. It made stomaching the loss of time to a bad film tolerable by mitigating high ticket prices.

Flash forward a couple of years. The ticket prices are higher. And A-List has floated away from being a good bargain.

It now cost $29.99 a month. A long cry from when it cost $19.99 pre pandemic (story HERE).

And perhaps the worst part of this are AMC executives not only blaming the cost of doing business on the hike, a song we’ve heard too many times in recent years, but doing it when the movie world is distracted by CinemaCon.

The AMC supporters on social media attacked me and called me poor when I brought this up, but they forget an important point. They brag that they see a hundred movies a year but forget that quantity isn’t the issue for the average A-List member. It’s time. They blab that they should unsubscribe. And they will.

But there’s more.

When we were coming out of the pandemic, AMC along with theater companies all over the country were begging the American customer for relief.

And American customers did return to theaters, despite the much less expensive experience of staying home and watching films on streaming services (the streamers shouldn’t judge, they’re just as bad when it comes to price hikes). AMC and other theater chains seem to forget this.

We also can’t pretend the theater experience is better. It’s not. What are we getting for this price hike? We’re getting more kids on phones. We’re getting more advertisements. And we’re getting more price increase at concessions.

AMC appears to have amnesia and it customers that continue to pay for it.