While the rest of the country grapples with high rent and out of controle gasoline and grocery prices, the film industry was locked away in their own world, as CinemaCon, which is an annual huddle of the movie theater industry, ignored the topic of affordability almost entirely.

Indeed, we didn’t see any mainstream coverage of an industry that is racing towards the end of a train track that goes right off of a cliff, with only more increases likely at the box office and concession stand.

The average family of four can’t event get into the building showing the films showcased at CinemaCon for less than $70 dollars on most nights, and you make that dollar amount stretch towards the century mark if you include simple popcorn and soda orders.

In fact, as insult to injury, AMC actually announced they were raising the price of the Stubs A-List subscription program. What was once a true bargain before the pandemic will now cost you $30 a month (story HERE).

And the theater industry is the first to cry to their customers when we don’t show up. They wanted relief after the pandemic. And they wanted us to go to congress to stump for them.

The very people who they’re raising the prices on right now.

The theaters will likely have a good year. We’re not going to say no to Toy Story and The Avengers.

But sadly, this will mean that they’ll raise the prices even more. And they’ll continue to avoid affordability.

Meanwhile, that train just keeps speeding towards that cliff.