These GOTV Campaign questionnaires are getting too long and ridiculous

“Good morning/day/afternoon/evening. My name is SAY YOUR NAME HERE and I’m with the Frank Torres for Dog Catcher campaign. If elected Frank will catch all of the dogs, and probably most of the cats, all while representing the values of this community that we’ve believed in for decades. Values are important you know. Indiana Jones, Harry Potter and Ted Lasso, all are very big on values and those values mean that Frank will catch more dogs for you. Frank once binge watched an entire season of Ted Lasso in one weekend. Can Frank count on your vote for Dog Catcher this upcoming election? Do you want a Frank Torres for Dog Catcher yard sign? Do you like Ted Lasso?”

This is a (slightly) exaggerated take on a campaign questionnaire. A questionnaire is used when approaching voters at the door, and while some campaigns appreciate a more personal approach, others insist on 100% script discipline.

A poorly written script can make your volunteers sound really weird.

And the problem is that campaigns are making their scripts longer and longer.

Conversations at the door are supposed to be pleasant and authentic, but now they’re turning into full fledged stump speeches by proxy.

And that’s bad for everybody. Bad for the campaign volunteer who’s going to sound like a robot to the voters. Bad for the resident at the home who is kind enough to give you a minute out of their day only to be subject to a canned speech.

Bad for the candidate who’s trying to win the race.

A good questionnaire is one that manages to sound organic, while still activating your voters and getting the answers you need.

Not something that was written by someone that obviously has no idea what an experience at the door is like.

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